Broken
Standard
PREMIUM CUSTOM CLUB FITTING
Every golfer deserves equipment built around their unique swing—not an industry average. Experience premium club fitting driven by data, precision, and performance.
WHY BROKEN STANDARD
The Industry Built “Standard”
We built Broken Standard.
The golf industry has spent decades building equipment around averages.
But there is no average golfer.
Every swing is different.
Every body moves differently.
Every golfer has different goals.
So why should your equipment be standard?
At Broken Standard, the equipment comes later. We start with you.
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We start by understanding you—your game, your goals, and how you want to improve.
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Using launch monitor technology and expert observation, we identify what your equipment is doing today—and where it can perform better.
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We validate every recommendation through measurable performance, so the equipment you choose is proven to work for your swing.
THE EXPERIENCE
Every Swing Tells a Story.
No two golfers move the same.
No two golfers should play the same equipment.
Your fitting is where the numbers, the equipment and your swing come together.
ONE-ON-ONE ATTENTION
Your fitting is your time. No rushed decisions, no competing for attention—just focused guidance from the first swing through the final recommendation.
SEE THE DIFFERENCE
Test different combinations and see the results for yourself. The numbers help show what changed, what didn't and what actually performs better.
KNOW WHAT WORKS
You'll know what worked, why it worked and what equipment makes sense for your game—without pressure to buy something simply because it's popular.
YOUR FITTING JOURNEY
What Your Fitting Should Feel Like.
From the first conversation to the final recommendation, your fitting is a collaborative process designed to answer one question: what actually works best for your game?
We Start With a Conversation.
Before a single shot is hit, we learn about your game, your goals, and what success looks like for you.
Then We Measure.
Using your current clubs, we establish a baseline—giving us a clear picture of what's working, what isn't, and where there's opportunity to improve.
Together, We Explore.
Together, we explore different combinations of heads, shafts, lengths, lie angles, and grips to discover what performs best for your swing.
We Validate.
A recommendation isn't made until the numbers—and your swing—show that it actually performs better.
You Leave With Confidence.
You leave knowing exactly why every club earned its place in your bag.
FOUNDING GOLFERS
Build Something Different.
Work directly with the founder before Broken Standard opens to the public.
Before Broken Standard officially opens, we're inviting a select group of golfers to experience our personalized fitting process and help shape what comes next.
As a Founding Golfer, you'll work directly with Jason, experience the studio before launch, and help refine every detail through honest feedback.
Why should I want to be a Founding Golfer?
Early access. One-on-one fitting. A chance to help shape what comes next.
Applications reviewed individually. Limited availability.